Aydenn takes a look at the potential impact of Pantones color of the year, Greenery. It may be a bold colour but how would you go about using it? Click the title to read the full article
"Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate"
If you haven't noticed yet, you certainly will in the coming months and the new year. Green, specifically 15-0343 TCX Designation: Greenery, will be increasingly popular and will be used in a diverse number of ways and on a range of seating, storage etc.
But why do you ask? Why would this suddenly become "Trending"?
Well, simply put, it's because Pantone said so. Like many trends, they start with an influencer and slowly adapt and evolve as the year goes on (see "Meta").
As Pantone so eloquently & sententiously put, "fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew". That sounds awfully splendid but what does that mean for your office?
For starters, it can give a burst of color & much needed vibrancy, in a subtle way, that freshly designed spaces could use moving on from the current trends. We are currently surrounded by Brass & Marble combinations, industrial steel beams coupled with white desking/tables boarding on the Brutalistic style of Architecture from the 1970's (not that there is anything wrong with that). A color, such as Green is a spirited choice for adding a dash of color against naked brick walls or in front of a cold white desk, in moderation. On what feels like a daily basis, my eyes are assaulted by an overuse of color rather than a moderated and rational approach.
Some people take the approach of "Never too much" where as my preference, and a good 90% of my clients, is very much "here and there where appropriate". Green and White is a fantastic pairing especially with a very neutral color floor/wall combination. I would also pair it with a brilliant orange for a shocking juxtaposition.
Of course, this article isn't saying "QUICK, BUY ANYTHING GREEN" it's simply making you aware that this is happening if you weren't already aware.
In my humble opinion, I would absolutely apply a lush Green to a reception area/breakout area. A space, where you want people to be relaxed or to take a break from white walls and uninspired views and desking.
The only advice I would dispense to anyone wanting to explore using Green is use the color wisely. Apply a great deal of thought to marrying it up with existing pieces & also future proofing it. The worst thing you can do is make an informed choice now and within the next 2 years, or even the immediate, look to reupholstering or worse yet, getting new pieces completely because a newer trend appears and you prefer that.
Personally, with the extensive range of colors that pair with Green, you can't really go astray, especially if you stick to Pantones Greenery. Its a nice blend of Green (obviously) and a tinge of yellow which leaves you with an extensive palette. Vibrant Oranges & Reds & murky Blues & Purples work in such a harmonious coupling with Greenery, it would be hard to go wrong.